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Brand positioning : strategies for competitive advantage / Subroto Sengupta

By: Sengupta, Subroto.
Material type: materialTypeLabelBookPublisher: New Delhi : Tata McGraw-Hill Pub. Co., 2006Edition: 2nd ed.Description: 297 p. : ill. (some col.).ISBN: 0070581592.Call No.: HF5415.15 S463B 2006 Subject(s): PRODUCT MANAGEMENT -- INDIA | MARKETING -- INDIABibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.15 S463B 2006 (Browse shelf) Available 200806190011

Includes bibliographical references and index

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