Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia ; illustrated by Julie M. Osborn
By: Doorley, John.
Contributor(s): Garcia, Helio Fred.
Material type: BookPublisher: New York, N.Y. : Routledge, c2007Description: 432 p. : ill.ISBN: 9780415974714.Call No.: HD59 D667R Subject(s): PUBLIC RELATIONS | COMMUNICATION IN ORGANIZATIONSBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD59 D667R (Browse shelf) | Available | 200807300044 |
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HD59 D395Q Qualitative research methods in public relations and marketing communications / | HD59 D395Q Qualitative research methods in public relations and marketing communications / | HD59 D543P Power and influence : mastering the art of persuasion | HD59 D667R Reputation management : | HD59 F427C Crisis communications : a casebook approach | HD59 F427C 2002 Crisis communications : a casebook approach / | HD59 F427C 2002 Crisis communications : a casebook approach / |
Includes bibliographical references and index
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