Strategic copywriting : how to create effective advertising / Edd Applegate

By: Applegate, Edd.
Material type: materialTypeLabelBookPublisher: Lanham, Md. : Rowman & Littlefield, c2005Description: 253 p. : ill.ISBN: 9780742530683.Call No.: HF5825 A664S Subject(s): Advertising copy | COPY WRITERS -- VOCATIONAL GUIDANCE -- UNITED STATESBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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