Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson
By: Hoffman, K. Douglas.
Contributor(s): Bateson, John E.G.
Material type:
BookPublisher: Australia : Thomson/South-Western, c2006Edition: 3rd ed. , international student ed.Description: 588 p. : ill.ISBN: 9780324319965.Call No.:
HD9980.5
H633S 2006
Other title: Services marketing : concepts, strategies, and cases.Subject(s): SERVICE INDUSTRIES -- MARKETING | SERVICE INDUSTRIES -- MARKETING -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9980.5 H633S 2006 (Browse shelf) | Checked out | 2024-08-05 | 200811040007 |
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| HD9980.5 H633E 2001 Essentials of services marketing : | HD9980.5 H633E 2002 Essentials of services marketing : | HD9980.5 H633S 2006 Services marketing : | HD9980.5 H633S 2006 Services marketing : | HD9980.5 I766M Managing service companies : strategies for success | HD9980.5 J636R Research methods in service industry management / | HD9980.5 J636R Research methods in service industry management / |
Includes bibliographical references and index
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