Handbook on tourism market segmentation : maximising marketing effectiveness / a report produced for the Market Intelligence Group of the European Travel Commission (ETC) and for the World Tourism Organization (UNWTO) by the University of Bedfordshire

Contributor(s): University of Bedfordshire | European Travel Commission | World Tourism Organization.
Material type: materialTypeLabelBookPublisher: Madrid : The Organization, 2007Description: 120 p. : ill.ISBN: 9789284412075.Call No.: G155 .A1 H362 Subject(s): TOURISM -- MARKETING | TOURISM -- MARKETING -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references
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G155 .A1 H362 (Browse shelf) Available 200811120005

Includes bibliographical references

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