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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell

By: Lane, W. Ronald.
Contributor(s): King, Karen Whitehill | Russell, J. Thomas, 1941-.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 17th ed. , Pearson international ed.Description: 829 p. : col. ill.ISBN: 9780135126479.Call No.: HF5823 L363K 2008 Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5823 L363K 2008 (Browse shelf) Available 200811190011

Includes bibliographical references and index

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