One great insight is worth a thousand good ideas : an advertising hall-of-famer reveals the most powerful secret in business / Phil Dusenberry
By: Dusenberry, Phil.
Material type:
BookPublisher: New York, N.Y. : Portfolio, 2006Description: 290 p.ISBN: 1591841429.Call No.:
HF5822
D873O
Subject(s): ADVERTISING -- PSYCHOLOGICAL ASPECTS | INSIGHT | DIFFERENTIATION (COGNITION) | CREATIVE ABILITY IN BUSINESSGeneral Note: Includes index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5822 D873O (Browse shelf) | Available | 200902100024 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5822 D583 Diversity in advertising : | HF5822 D864A The advertised mind : | HF5822 D864A The advertised mind : | HF5822 D873O One great insight is worth a thousand good ideas : | HF5822 J333L Life after the 30-second spot : | HF5822 J333L Life after the 30-second spot : | HF5822 K783C Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / |
Includes index
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