Killer differentiators : 13 strategies to grow your brand / Jacky Tai, Wilson Chew
By: Tai, Jacky.
Contributor(s): Chew, Wilson.
Material type: BookPublisher: Singapore : Marshall Cavendish Business, c2008Description: 342 p. : ill.ISBN: 9789812615701.Call No.: HD69 .B7 T34K Subject(s): BRAND NAME PRODUCTS | BRANDING (MARKETING)Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 T34K (Browse shelf) | Available | 200902100025 |
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HD69 .B7 S646C Conquering consumerspace : | HD69 .B7 S743S Sell the brand first : | HD69 .B7 S743S Sell the brand first : | HD69 .B7 T34K Killer differentiators : | HD69 .B7 T34T Transforming your business into a brand : | HD69 .B7 T394B Brand vision : | HD69 .B7 T456A Advanced brand management : |
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