Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
By: Keller, Kevin Lane.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 3rd ed. , Pearson international ed.Description: 692 p. : col. ill.ISBN: 9780132336222.Call No.:
HD 69 .B7
K444S 2008
Subject(s): Brand name products -- ManagementBibliography, etc. Note: Includes bibliographical references and indexLocal Note(s): Access no. 201102040020 is photocopy
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 69 .B7 K444S 2008 (Browse shelf) | In transit from Main Campus to City Campus since 2021-02-17 | 200902210006 | |
| Main Campus Book Shelves | HD 69 .B7 K444S 2008 (Browse shelf) | Available | 200906300007 | |
| Main Campus Book Shelves | HD 69 .B7 K444S 2008 (Browse shelf) | Available | 201301250017 | |
| Main Campus Book Shelves | HD 69 .B7 K444S 2008 (Browse shelf) | Available | 201301250018 | |
| Main Campus Book Shelves | HD 69 .B7 K444S 2008 (Browse shelf) | Available | 201303070007 |
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Includes bibliographical references and index
Access no. 201102040020 is photocopy
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