Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen
By: McEwen, William J.
Material type:
BookPublisher: New York, N.Y. : Gallup Press, 2005Description: 135 p. : ill.ISBN: 15956200652.Call No.:
HF5415.32
M323M
Subject(s): BRAND LOYALTY | CONSUMERS' PREFERENCES | PRODUCT MANAGEMENT
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.32 M323M (Browse shelf) | Available | 200902210009 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.32 L682C 1993 Consumer behavior : concepts and applications | HF5415.32 L688A Analyzing decision making : metric conjoint analysis | HF5415.32 M323C Cases in consumer behavior. | HF5415.32 M323M Married to the brand : | HF5415.32 M664C 2011 Consumer behavior and culture : consequences for global marketing and advertising / | HF5415.32 M664C 2011 Consumer behavior and culture : consequences for global marketing and advertising / | HF5415.32 M664C 2011 Consumer behavior and culture : consequences for global marketing and advertising / |
There are no comments for this item.