What is marketing? / Alvin J. Silk content adviser

Contributor(s): Silk, Alvin J [content adviser] | Harvard Business School. Press.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Press, c2006Description: 207 p. : ill.ISBN: 9781422104606.Call No.: HF5415 W427 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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HF5415 W427 (Browse shelf) Available 200903120012

Includes bibliographical references and index

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