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Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey

By: Riesenbeck, Hajo.
Contributor(s): Perrey, Jesko.
Material type: materialTypeLabelBookPublisher: Weinheim : Wiley-VCH, c2009Edition: 2nd ed. , rev. and enhanced ed.Description: 348 p. : col. ill.ISBN: 9783527503902.Call No.: HD69 .B7 R537P 2009 Subject(s): Brand name productsBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD69 .B7 R537P 2009 (Browse shelf) Available 200905160015

Includes bibliographical references and index

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