Public relations metrics : research and evaluation / edited by Betteke van Ruler, Ana Tkalac Vercic and Dejan Vercic
Contributor(s): Ruler, Betteke van [ed.] | Vercic, Ana Tkalac [ed.] | Vercic, Dejan [ed.].
Material type: BookSeries: LEA's communication series / Jennings Bryant/James E. Gruning: general editors.Publisher: New York, N.Y. : Routledge, 2008Description: 328 p. : ill., map.ISBN: 9780805862737.Call No.: HM1221 P924 Subject(s): PUBLIC RELATIONS -- EVALUATION | PUBLIC RELATIONS -- RESEARCHBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HM1221 P924 (Browse shelf) | Checked out | 2025-01-14 | 200906120003 |
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Includes bibliographical references and index
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