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Fashion brands : branding style from Armani to Zara / Mark Tungate

By: Tungate, Mark, 1967-.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2008Edition: 2nd ed.Description: 264 p. : col. ill.ISBN: 9780749453053.Call No.: HD9940 .A2 T863F 2008 Subject(s): FASHION MERCHANDISING | BRANDING (MARKETING) | ADVERTISING -- FASHIONBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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