Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow
By: Altstiel, Tom.
Contributor(s): Grow, Jean.
Material type: BookPublisher: Los Angeles, Calif. : SAGE, c2010Edition: 2nd ed.Description: 347 p. : ill. (chiefly col.).ISBN: 9781412974912.Call No.: HF 5823 A477A 2010 Subject(s): ADVERTISINGGeneral Note: Rev. ed. of: Advertising strategy, c2006Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5823 A477A 2010 (Browse shelf) | Available | 2015000001330 |
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HF 5823 A383 2012 Advertising and promotions : | HF 5823 A383 2012 Advertising and promotions : | HF5823 A477A Advertising strategy : | HF 5823 A477A 2010 Advertising creative : | HF 5823 A477A 2010 Advertising creative : | HF 5823 A477A 2013 Advertising creative : | HF 5823 A477A 2013 Advertising creative : |
Rev. ed. of: Advertising strategy, c2006
Includes bibliographical references and index
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