Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow

By: Altstiel, Tom.
Contributor(s): Grow, Jean.
Material type: materialTypeLabelBookPublisher: Los Angeles, Calif. : SAGE, c2010Edition: 2nd ed.Description: 347 p. : ill. (chiefly col.).ISBN: 9781412974912.Call No.: HF 5823 A477A 2010 Subject(s): ADVERTISINGGeneral Note: Rev. ed. of: Advertising strategy, c2006Bibliography, etc. Note: Includes bibliographical references and index
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HF 5823 A383 2012 Advertising and promotions : HF5823 A477A Advertising strategy : HF 5823 A477A 2010 Advertising creative : HF 5823 A477A 2010 Advertising creative : HF 5823 A477A 2013 Advertising creative : HF 5823 A477A 2013 Advertising creative : HF5823 A573H Handbook of small business advertising

Rev. ed. of: Advertising strategy, c2006

Includes bibliographical references and index

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