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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

By: O'Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type: materialTypeLabelBookPublisher: Australia : South-Western Cengage Learning, c2009Edition: 5th ed. , international student ed.Description: 726 p. : col. ill., col. maps.ISBN: 9780324568677.Call No.: HF5821 O384A 2009 Other title: Advertising & integrated brand promotion.Subject(s): ADVERTISING | ADVERTISING MEDIA PLANNINGGeneral Note: Spine and cover title: Advertising & integrated brand promotionBibliography, etc. Note: Includes bibliographical references and indexes
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Spine and cover title: Advertising & integrated brand promotion

Includes bibliographical references and indexes

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