The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas
By: Salinas, Gabriela.
Material type:
BookPublisher: Chichester : Wiley, c2009Description: 420 p. : ill.ISBN: 9780470740316.Call No.:
HF 5415.1255
S244I
Subject(s): Branding (Marketing) | Brand name products | ValuationBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.1255 S244I (Browse shelf) | Available | 201005130056 |
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Includes bibliographical references and index
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