Boomer marketing : selling to a recession resistant market / Ian Chaston
By: Chaston, Ian.
Material type:
BookPublisher: London : Routledge, 2009Description: 265 p. : ill.ISBN: 9780415489638.Call No.:
HF5415.127
C427B
Subject(s): Market segmentation -- United States | Target marketing -- United States | Middle-aged consumers -- United States | Baby boom generation -- United StatesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.127 C427B (Browse shelf) | Available | 201005260010 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.127 อ167ม Marketing to the old : | HF5415.127 อ167ม Marketing to the old : | HF5415.127 A523L The long tail : | HF5415.127 C427B Boomer marketing : | HF5415.127 C763M Market segmentation : a step-by-step guide to profitable new business | HF5415.127 C763M Market segmentation : a step-by-step guide to profitable new business | HF5415.127 D522M The market segmentation workbook |
Includes bibliographical references and index
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