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Strategic reputation management : towards a company of good / Pekka Aula and Saku Mantere

By: Aula, Pekka.
Contributor(s): Mantere, Saku.
Material type: materialTypeLabelBookSeries: LEA's communication series / Jennings Bryant/Dolf Zillman, general editors.Publisher: London : Routledge, 2008Description: 237 p. : ill.ISBN: 9780805864267.Call No.: HD59.2 A942S Subject(s): Corporate image -- Management | Corporations -- Public relations | Communication in management | Strategic planningBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD59.2 A942S (Browse shelf) Available 201006020039

Includes bibliographical references and index

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