Global marketing : foreign entry, local marketing & global management / Johny K. Johansson
By: Johansson, Johny K.
Material type: BookPublisher: Boston, Mass. : McGraw Hill, 2009Edition: 5th ed. , McGraw-Hill international ed.Description: 662 p. : ill.ISBN: 9780071263627.Call No.: HF1416 J632G 2009 Other title: Global marketing : foreign entry, local marketing, and global management.Subject(s): Export marketing | Export marketing -- ManagementBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF1416 J632G 2009 (Browse shelf) | Available | 201301310112 |
Includes bibliographical references and indexes
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