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Branding with brains : the science of getting customers to choose your company / Tjaco Walvis

By: Walvis, Tjaco.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Times Prentice Hall, 2010Description: 244 p. : ill.ISBN: 9780273719953.Call No.: HF 5415.1255 W348B Subject(s): Branding (Marketing) -- Psychological aspectsBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF 5415.1255 W348B (Browse shelf) Available 201006210004

Includes bibliographical references and index

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