Branding with brains : the science of getting customers to choose your company / Tjaco Walvis

By: Walvis, Tjaco.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Times Prentice Hall, 2010Description: 244 p. : ill.ISBN: 9780273719953.Call No.: HF 5415.1255 W348B Subject(s): Branding (Marketing) -- Psychological aspectsBibliography, etc. Note: Includes bibliographical references and index
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HF 5415.1255 W348B (Browse shelf) Available 201006210004
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HF5415.1255 T863B Branded male : HF5415.1255 V562B Brand real : HF5415.1255 V562B Brand real : HF 5415.1255 W348B Branding with brains : HF5415.1255 W427 2015 What is a 21st century brand? : HF5415.1255 Y686B 2014 Brand media strategy : HF5415.1255 Y686B 2014 Brand media strategy :

Includes bibliographical references and index

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