Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

By: Kotler, Philip.
Contributor(s): Kartajaya, Hermawan, 1947- | Setiawan, Iwan.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2010Description: 188 p. : ill.ISBN: 9780470598825.Call No.: HF 5415 K674M Subject(s): MarketingBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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