The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis
By: Hollis, Nigel.
Material type: BookPublisher: New York, N.Y. : Palgrave Macmillan, 2008Description: 254 p. : ill.ISBN: 9780230606227.Call No.: HD 69 .B7 H644G Subject(s): Brand name products | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD 69 .B7 H644G (Browse shelf) | Available | 201006210007 |
Includes bibliographical references and index
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