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Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne

By: Christopher, Martin.
Contributor(s): Payne, Adrian | Ballantyne, David.
Material type: materialTypeLabelBookPublisher: Oxford : Butterworth-Heinemann, 2007Description: 242 p. : ill.ISBN: 9780750648394.Call No.: HF 5415.55 C474R Subject(s): Relationship marketingBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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