Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul.
Contributor(s): Donnelly, James H., Jr.
Material type: BookPublisher: Boston, Mass. : McGraw-Hill Irwin, c2009Edition: 9th ed. , McGraw-Hill international ed.Description: 782 p. : ill. (some col.).ISBN: 9780071280761.Call No.: HF5415.13 P473M 2009 Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 P473M 2009 (Browse shelf) | Available | 201007050004 |
Includes bibliographical references and index
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