Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
By: Perreault, William D., Jr.
Contributor(s): Cannon, Joseph P | McCarthy, E. Jerome.
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill Irwin, c2010Edition: 12th ed. , McGraw-Hill international ed.Description: 691 p. : col. ill., col. maps.ISBN: 9780070172463.Call No.:
HF5415
P477E 2010
Subject(s): MarketingBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 P477E 2010 (Browse shelf) | Available | 201007300072 |
Includes bibliographical references and index
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