Subscribe now! : building arts audiences through dynamic subscription promotion / Danny Newman

By: Newman, Danny.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Theatre Communications, 2007Description: 276 p. : ill.ISBN: 9780930452018.Call No.: PN1590 .T53 N485S Subject(s): Theater -- Production and direction | Theater audiences | Special events -- Marketing | Performing arts -- Ticket subscription | Performing arts -- Public relations
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