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Brand avatar : translating virtual world branding into real world success / Alycia de Mesa

By: De Mesa, Alycia.
Material type: materialTypeLabelBookPublisher: Basingstoke : Palgrave Macmillan, 2009Description: 187 p. : ill.ISBN: 9780230201798.Call No.: HF5415.1255 D453B Subject(s): Branding (Marketing) | Virtual reality | Success in businessBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.1255 D453B (Browse shelf) Available 201009200004

Includes bibliographical references and index

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