Just good business : the strategic guide to aligning corporate responsibility and brand / Kellie A. McElhaney.
By: McElhaney, Kellie A.
Material type: BookPublisher: San Francisco, Calif. : Berrett-Koehler , c2008Description: 194 p. : ill.ISBN: 9781576754412.Call No.: HD 60 M323J Subject(s): Social responsibility of business | Brand name productsBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD 60 M323J (Browse shelf) | Available | 201009210123 |
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HD60 I277R 2016 Responsible Research and Innovation in Industry : The Case for Corporate Responsibility Tools / | HD60 K49 2016 Key initiatives in corporate social responsibility / | HD 60 L662S Social Entrepreneurship : | HD 60 M323J Just good business : | HD 60 M346 Mainstreaming corporate responsibility / | HD60 M362 Management models for corporate social responsibility / | HD60 M362 Management models for corporate social responsibility / |
Includes bibliographical references and index
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