Just good business : the strategic guide to aligning corporate responsibility and brand / Kellie A. McElhaney.

By: McElhaney, Kellie A.
Material type: materialTypeLabelBookPublisher: San Francisco, Calif. : Berrett-Koehler , c2008Description: 194 p. : ill.ISBN: 9781576754412.Call No.: HD 60 M323J Subject(s): Social responsibility of business | Brand name productsBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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