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Brand society : how brands transform management and lifestyle / Martin Kornberger

By: Kornberger, Martin, 1974-.
Material type: materialTypeLabelBookPublisher: Cambridge : Cambridge Univ. Press, 2010Description: 308 p.ISBN: 9780521726900.Call No.: HD 69 .B7 K676B Subject(s): Brand name products | Brand name products -- Management | Popular cultureBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD 69 .B7 K676B (Browse shelf) Available 201009210199
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HD 69 .B7 K526B The brandpromise : HD69 .B7 K534N No space, no choice, no jobs, no logo / HD69 .B7 K674B B2B brand management / HD 69 .B7 K676B Brand society : HD69 .B7 L356C The case for B2B branding : HD69 .B7 L362D Designing brand experiences / HD69 .B7 L362D Designing brand experiences /

Includes bibliographical references and index

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