Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins
Contributor(s): Blackett, Tom [ed.] | Robins, Rebecca [ed.].
Material type:
BookPublisher: New York, N.Y. : Palgrave Macmillan, 2001Description: 308 p. : ill. (some col.).ISBN: 9780333930984.Call No.:
HD 9666.5
B726
Subject(s): Pharmaceutical industry -- United States | Drugs -- United States -- Marketing | Branding (Marketing) -- United States | Brand choice -- United States | Brand name products -- United States | Drug industry -- United States | Advertising -- United States | Consumer satisfaction -- United States | Drug labeling -- United States | Drug packaging -- United StatesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 9666.5 B726 (Browse shelf) | Available | 201010250022 |
Includes bibliographical references and index
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