Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer

By: Kelley, Larry D, 1955-.
Contributor(s): Jugenheimer, Donald W.
Material type: materialTypeLabelBookPublisher: Armonk, N.Y. : M.E. Sharpe, c2006Description: 156 p. : ill.ISBN: 0765617307.Call No.: HF 5823 K444A Subject(s): Advertising | Advertising -- Management | Advertising campaignsBibliography, etc. Note: Includes bibliographical references and index
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HF 5823 K444A (Browse shelf) Available 201012080062

Includes bibliographical references and index

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