Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors

Contributor(s): Wood, Natalie T [ed.] | Solomon, Michael R [ed.].
Material type: materialTypeLabelBookPublisher: Armonk, N.Y. : M.E. Sharpe, c2009Description: 230 p. : ill.ISBN: 9780765623966.Call No.: HM 753 V577 Subject(s): Group identity | Consumer behavior | Virtual realityBibliography, etc. Note: Includes bibliographical references and indexes
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Includes bibliographical references and indexes

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