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Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe

By: Czinkota, Michael R.
Contributor(s): Ronkainen, Ilkka A | Kotabe, Masaaki.
Material type: materialTypeLabelBookSeries: International business collection / S. Tamer Cavusgil, Michael R. Czinkota, Gary Knight editors.Publisher: New York, N.Y. : Business Expert Press, c2010Description: 378 p. : ill.ISBN: 9781606490358.Call No.: HF 1416 C946E Subject(s): Export marketing | Globalization -- Economic aspects | International business enterprisesBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF 1416 C946E (Browse shelf) Available 201101100068

Includes bibliographical references and index

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