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The business of brands / by Jon Miller & David Muir

By: Miller, Jon, 1971-.
Contributor(s): Muir, David, 1971-.
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, 2005Description: 270 p. : ill.ISBN: 9780470862599.Call No.: HD 69 .B7 M544B Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Value addedBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD 69 .B7 M544B (Browse shelf) Available 201102030027

Includes bibliographical references and index

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