From Altoids to Zima : the surprising stories behind 125 brand names / Evan Morris

By: Morris, Evan.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Simon & Schuster, c2004Description: 199 p.ISBN: 9780743257978.Call No.: HD 69 .B7 M677F Subject(s): Brand name productsBibliography, etc. Note: Includes bibliographical references
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HD 69 .B7 M677F (Browse shelf) Available 201102030030
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HD69 .B7 M673U United we brand : HD69 .B7 M673U United we brand : HD69.B7 M674G 2009 The global corporate brand book / HD 69 .B7 M677F From Altoids to Zima : HD69 .B7 N323L Living brands : HD69 .B7 N485B The brand gap : HD69 .B7 N485Z Zag :

Includes bibliographical references

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