Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton
By: Fioroni, Michele.
Contributor(s): Titterton, Garry.
Material type:
BookPublisher: Basingstoke : Palgrave Macmillan, 2009Description: 223 p.ISBN: 9780230222434.Call No.:
HD 69 .B7
F567B
Subject(s): Brand name products | Branding (Marketing)General Note: "This book was originally published as Brand storming : Gestire la marca nell'era della complessita? by Morlacchi Editore, Perugia, Italy"--T.p. versoBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 69 .B7 F567B (Browse shelf) | Available | 201102030032 |
"This book was originally published as Brand storming : Gestire la marca nell'era della complessita? by Morlacchi Editore, Perugia, Italy"--T.p. verso
Includes bibliographical references and index
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