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ROI of social media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos

By: Powell, Guy.
Contributor(s): Groves, Steven | Dimos, Jerry.
Material type: materialTypeLabelBookPublisher: Singapore : Wiley, 2011Description: 289 p. : ill.ISBN: 9780470827413.Call No.: HF 5415.1265 P683R Subject(s): Internet marketing | Social media -- Marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Social marketingBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF 5415.1265 P683R (Browse shelf) Available 201104210008

Includes bibliographical references and index

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