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Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.

By: Pringle, Hamish.
Contributor(s): Field, Peter.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2008Description: 320 p. : ill.ISBN: 9780749449285.Call No.: HD69.B7 P746B Subject(s): Brand name products | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD69.B7 P746B (Browse shelf) Available 201102030028

Includes bibliographical references and index

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