Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.

By: Van Tassel, Joan M.
Contributor(s): Poe-Howfield, Lisa.
Material type: materialTypeLabelBookPublisher: Amsterdam : Elsevier, 2010Description: 417 p. : ill.ISBN: 9780240810201.Call No.: P96.M34 V367M Subject(s): Mass media -- ManagementBibliography, etc. Note: Includes bibliographical reference and index
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Includes bibliographical reference and index

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