Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F.
Contributor(s): Weigold, Michael F | Arens, Christian.
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill Irwin, c2011Edition: 13th ed. , McGraw-Hill international ed.Description: 774 p. : col. ill., col. maps.ISBN: 9780071220606.Call No.:
HF 5821
A736C 2011
Subject(s): AdvertisingBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5821 A736C 2011 (Browse shelf) | Available | 201202010001 |
Includes bibliographical references and indexes
There are no comments for this item.