Truth, lies, and advertising : the art of account planning / by John Steel.

By: Steel, Jon.
Material type: materialTypeLabelBookSeries: Adweek books.Publisher: New York, N.Y. : Wiley, c1998Description: 298 p. : ill.ISBN: 9780471189626.Call No.: HF 5837 S733T Subject(s): Advertising campaigns -- United States -- Planning | Advertising -- United States | Advertising agencies -- Customer services -- United StatesBibliography, etc. Note: Includes bibliographical references and index
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HF 5837 S733T (Browse shelf) Available 201202080024

Includes bibliographical references and index

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