Winning at innovation : the A-to-F model / Fernando Trias de Bes & Philip Kotler.
By: Trias de Bes, Fernando.
Contributor(s): Kotler, Philip.
Material type: BookPublisher: Basingstoke : Palgrave Macmillan, 2011Description: 272 p. : ill.ISBN: 9780230343436.Call No.: HD 45 T742W Subject(s): Technological innovations -- ManagementBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD 45 T742W (Browse shelf) | Available | 201203090013 |
Includes bibliographical references and index
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