Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.

Contributor(s): Haugtvedt, Curtis P, 1958- [ed.] | Herr, Paul M, 1956- [ed.] | Kardes, Frank R [ed.].
Material type: materialTypeLabelBookSeries: Marketing and consumer psychology series / Curtis P. Haugtvedt series editor.Publisher: New York, N.Y. : Psychology Press, c2008Description: 1273 p. : ill.ISBN: 9780805856033.Call No.: HF 5415.32 H362 Subject(s): Consumer behavior | Decision making | Marketing -- Psychological aspects | Advertising -- Psychological aspectsBibliography, etc. Note: Includes bibliographical references and indexes
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HF 5415.32 H362 (Browse shelf) Available 201203290027
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HF 5415.32 H362 (Browse shelf) Checked out 2025-01-14 201203290028

Includes bibliographical references and indexes

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