Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.

Contributor(s): Haugtvedt, Curtis P, 1958- [ed.] | Herr, Paul M, 1956- [ed.] | Kardes, Frank R [ed.].
Material type: materialTypeLabelBookSeries: Marketing and consumer psychology series / Curtis P. Haugtvedt series editor.Publisher: New York, N.Y. : Psychology Press, c2008Description: 1273 p. : ill.ISBN: 9780805856033.Call No.: HF 5415.32 H362 Subject(s): Consumer behavior | Decision making | Marketing -- Psychological aspects | Advertising -- Psychological aspectsBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.32 F692C 2002 Consumer psychology for marketing / HF5415.32 H362 Handbook of consumer behavior HF 5415.32 H362 Handbook of consumer psychology / HF 5415.32 H362 Handbook of consumer psychology / HF5415.32 H682B 1994 Buyer behavior in marketing strategy HF5415.32 H693C 2004 Consumer behavior / HF 5415.32 H693C 2013 Consumer behavior /

Includes bibliographical references and indexes

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