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The trend forecaster's handbook / Martin Raymond.

By: Raymond, Martin.
Material type: materialTypeLabelBookPublisher: London : Laurence King, 2010Description: 216 p. : ill. (chiefly col.).ISBN: 9781856697026.Call No.: HF 5415.32 R395T Subject(s): Consumer behavior | Consumers -- Attitudes | Motivation research (Marketing) | New productsBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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