Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
By: Hawkins, Del I.
Contributor(s): Mothersbaugh, David L.
Material type: BookPublisher: New York, N.Y. : McGraw Hill Irwin, c2013Edition: 12th ed. , McGraw-Hill international ed.Description: 772 p. : ill. (chiefly col.) + 1 CD-ROM.ISBN: 9780071318174.Call No.: HF 5415.33 .U6 H384C 2013 Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.33 .U6 H384C 2013 (Browse shelf) | Available | 201206180001 | |
Main Campus Book Shelves | HF 5415.33 .U6 H384C 2013 (Browse shelf) | Available | 201206180002 |
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Includes bibliographical references and indexes
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