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The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer.

By: Kapferer, Jean-Noel.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2012Edition: 5th ed.Description: 492 p. : ill.ISBN: 9780749465155.Call No.: HD 69 .B7 K363N 2012 Subject(s): Brand name products -- ManagementBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD 69 .B7 K363N 2012 (Browse shelf) Available 201208070003
Main Campus
Book Shelves 		HD 69 .B7 K363N 2012 (Browse shelf) Available 201208070004

Includes bibliographical references and index

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